Maine Cottage
Black Friday Campaign

This project brought a seasonal campaign to life for Maine Cottage, a furniture brand known for its bold use of color and coastal-inspired designs. Maine Cottage offers a wide range of customizable pieces in vibrant hues, creating spaces that feel both playful and personal.

The goal was to develop a cohesive Black Friday campaign across email and Google ads that would capture attention while staying true to the brand’s distinctive aesthetic. I created a visual direction that balanced promotional urgency with the light, cheerful energy Maine Cottage is known for—using color, typography, and layout to highlight key offers without overwhelming the design.

From email layouts to digital ad assets, each piece was designed to feel cohesive and engaging, ensuring a seamless experience across platforms. The final campaign elevates a traditional retail moment into something more visually compelling—driving action while reinforcing Maine Cottage’s vibrant, feel-good brand identity.