Mad Lilly Spritzer
Can Design

This project reimagined an existing product line for Mad Lilly, a cannabis-infused beverage brand known for its light, flavorful spritzers. Originally packaged in bottles, the goal was to transition the product into cans while refreshing the overall look and feel to better reflect the brand’s vibrant, modern positioning.

The challenge was to evolve the design without losing the essence of what made the original packaging recognizable. I developed a new visual direction that felt brighter, cleaner, and more contemporary—capturing the effervescent, fruit-forward nature of the drinks while enhancing shelf appeal in a competitive beverage market.

From color palette to typography and layout, every element was refined to create a cohesive system across flavors, ensuring consistency while allowing each variety to stand out. The final result is packaging that feels fresh, elevated, and distinctly aligned with Mad Lilly’s playful yet premium brand identity.